Because it’s in real life where life happens & memories are made
Finding and sharing the antidotes to a noisy world.
With us all losing so many hours to digital distraction that disconnects us from each other, we are dedicated to reclaiming what’s real: physical community, empathy, perspective and the most precious of all resources.... time.
It’s time to be more intentional about both our technology habits and reinvigorating our local communities - the two go hand in hand - and thankfully, there are increasing numbers of organisations and businesses rallying to the challenge.
We exist to unite and amplify them.
Make the free pledge and subscribe for ongoing motivation for better offline living
The Manifesto
The IRL Pledge is a free promise we make to ourselves and those around us to live our best lives in the real world.
A globally recognised rallying call to promote a society-wide commitment to better in-real-life living.
A social-purpose brand we can unite under to hold ourselves accountable and motivate others - one that says we are eyes-up and open to possibilities and friendships beyond the scroll
A repository of motivation and innovation around IRL community initiatives and digital wellbeing products
A social pledge by both individuals and organisations to do better: to prioritise our physical, ‘real’ lives’; to foster community, connection, skills-building and better understanding between people
To reposition the technology we need and love as an enabler, not a destination…
